The Amplify management team is comprised of industry veterans and subject matter experts that bring years of experience to a young company. They provide the vision and wisdom to help our organization grow and succeed.
Joseph Willingham
Chief Executive Officer
Joe brings over 25 years of executive vision and leadership to Amplify. His experience and knowledge spans the complete gamut of the marketing industry – from starting agencies and building marketing technology platforms, to consulting on database marketing strategies, CRM design, direct marketing and consumer data.
Jason Mayfield
Chief Technology Officer
Jason is our lead technologist. His experience includes over 20 years of software development, technical operations and technology consulting experience in organizations ranging from start-ups to Fortune 100 corporations. Over his career he has built and supported software products for airlines, global hotel chains, aerospace manufacturers and many other brands you would recognize immediately.
Robert Pedro
President
Robert brings 3 decades of experience in the retail automotive space to Amplify, 20 years representing the industry’s leading technology vendor. At CDK, he demonstrated prowess in building business development organizations — successfully growing teams and sales for a wide variety of SaaS products. His expertise in dealership software is balanced with years of hands-on experience in retail operations, managing automobile dealerships for foreign and domestic brands.
Loren Weaver
Vice President
Loren leads Amplify’s product strategy and development efforts. He draws on over 20 years of wide-ranging experience as a hands-on and strategic marketer (digital and traditional, inbound and direct, consumer and B-to-B) to ensure that Amplify technology products and marketing solutions meet customer needs and drive desired business results.