Amplify’s leadership is comprised of industry veterans and subject matter experts with deep technical, operational and strategic experience – gleaned from decades of working with data for many differing aims and industries. Our backgrounds and abilities compliment one another effectively, providing both diverse perspectives and a balanced Point of View in client engagements.
Joseph Willingham
Chief Executive Officer
Joe brings over 25 years of executive vision and leadership to Amplify. His experience, knowledge and industry connections spans the gamut of data and technology – from building (and selling) technology platforms and companies from scratch, to advising Fortune 100 clients on all manner of technology – including product development, data monetization, analytics strategy, software design, data acquisition, information management, IT resource planning, data productization and sales, CRM/CDP design, marketing automation, consumer data strategies, and more.
Jason Mayfield
Chief Technology Officer
Jason is our lead technologist. His experience includes 20+ years of software development, technical operations management and technology strategy experience in organizations ranging from start-ups to Global 500 corporations. Over his career he has built and supported enterprise software products for global airlines, international hotel chains, aerospace manufacturers and many other brands you would recognize immediately.
Loren Weaver
President
Loren leads Amplify’s product, strategy and development efforts. He draws on over 25 years of experience as a strategic marketing executive, technical product manager, and business analyst – with an emphasis on transforming data assets into competitive market intelligence and customer-centric insights. He is a practitioner at his core, seeking to translate often abstract business theories into best practices (and results) for clients, as well to ensure that guidance aligns tightly with both customer needs and client business strategy.