We are a rare combination: Marketers, techies and data nerds all in one. Creators and users of marketing and data technologies, we’ve embrace the role that data and data science play in generating insights and incremental value to businesses. We look at the unique data assets companies are creating and find opportunities in them – from optimizing decisions and processes, to enhancing products and services, to selling data and information products, to influencing consumer attitudes and behavior — ultimately all driving better business performance.
While our team represents many years (more than we’d like to admit) of experience with marketing optimization, data enhancement, analytics, direct marketing, data strategy, data monetization and marketing automation technology development, our recent work has focused on improving the effectiveness of marketing for automobile dealerships – especially the growing opportunities we see in “fixed ops” service revenue and customer retention.
